Monitor, analyze, and benchmark competitor media activity
📊 Start by adding your key competitors. Track their media presence, campaigns, and messaging over time.
| Competitor | Industry | Primary Markets | Active Platforms | Status | Actions |
|---|---|---|---|---|---|
No Competitors Added YetClick "Add Competitor" to start tracking your competition |
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📱 Track competitor campaigns across all channels. Monitor launch dates, messaging, creative assets, and performance indicators.
Start monitoring competitor campaigns to benchmark against
💵 Estimate competitor ad spend using tools like Semrush, Pathmatics, Kantar, or manual observation. Track spending trends over time.
| Competitor | Platform | Estimated Monthly Spend | Period | Data Source | Actions |
|---|---|---|---|---|---|
No Spend Data AddedAdd ad spend estimates to benchmark investment levels |
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📱 Visual matrix showing which competitors are active on which platforms. Click platforms to toggle active/inactive status.
Platform presence matrix will appear once you add competitors
💬 Analyze competitor messaging, value propositions, and brand positioning. Identify gaps and opportunities.
Start analyzing competitor messaging and positioning
📆 Track when competitors launch seasonal campaigns. Identify patterns and plan your campaigns accordingly.
Add seasonal campaign data to identify patterns
📢 Calculate share of voice based on ad spend, impressions, mentions, or engagement. Compare your position against competitors.
📊 Overview of all competitive intelligence data. Export comprehensive reports for stakeholder presentations.
Add data to see competitive trends and patterns
Identify gaps in competitor strategies
Monitor aggressive competitor moves