Build detailed audience personas and optimize targeting strategies
📝 Create detailed audience personas to guide your targeting strategy. Build comprehensive profiles including demographics, behaviors, pain points, and platform preferences.
Click "Create Persona" to build your first audience profile
📊 Calculate demographic distributions and audience composition. Use sliders to model your target audience profile.
Primary Age Group: 25-34 years
Primary Gender: Balanced
Primary Income: $35k-$75k
Targeting Insight: Your audience profile suggests targeting working professionals in their prime earning years.
🧠 Define the psychological characteristics, values, interests, and lifestyle of your audience.
Configure the options above to generate a psychographic profile summary.
🔗 Estimate audience overlap between different platforms to optimize multi-channel campaigns and avoid over-frequency.
📏 Estimate the potential reach of your custom audience based on targeting criteria. Useful for campaign planning and budget allocation.
Targeting Recommendation: This audience size is suitable for national campaigns with moderate budgets. Consider 1-3% reach as an initial campaign goal.
🔍 Plan lookalike audience strategies based on your seed audience characteristics. Model expansion scenarios and estimate reach.
Use Case: Initial testing, high-value products, small budgets
Use Case: Scaling campaigns, moderate budgets, proven products
Use Case: Maximum reach, large budgets, awareness campaigns
💡 Get AI-powered targeting recommendations based on your persona data, campaign objectives, and industry best practices.