Creative Brief Template & Asset Tracker

📝 Creative Brief & Asset Tracker

Streamline creative requests and track asset production

📋 Project Information

Project Name *

Client/Brand *

Campaign Type

Due Date *

Requested By

Creative Lead

🎯 Campaign Objectives

Primary Objective *

Key Messages

Success Metrics

👥 Target Audience

Demographics

Psychographics

Pain Points / Needs

💡 Creative Direction

Tone & Voice

Visual Style / References

Brand Guidelines URL

Mandatory Elements

Things to Avoid

📢 Call to Action

Desired Action *

Landing Page URL

📎 Additional Information

Budget Considerations

Additional Notes

📦 Asset Requirements Checklist

Platform-Specific Requirements: Select the platforms where assets will run to generate a customized checklist.

Select Platforms *

Facebook/Instagram Google Ads YouTube TikTok LinkedIn Twitter/X Display/Programmatic Email Marketing

📊 Asset Production Tracker

Track Progress: Monitor the status of each asset from request to approval.

Asset Name	Platform	Format/Size	Assignee	Status	Version	Due Date	Actions

Overall Progress

Total Assets

Pending

In Progress

Approved

📝 File Naming Convention Generator

Consistent Naming: Generate standardized file names to keep assets organized and easily searchable.

Client/Brand Code

Short code or abbreviation (e.g., ACME, NIKE, GOOGLE)

Campaign Name

Campaign identifier (no spaces)

Platform

Ad Format

Size/Placement

Dimensions or placement (e.g., 1080x1920, Feed, Stories)

Version

Additional Descriptor (Optional)

✅ Approval Workflow & Comments

Streamline Approvals: Track feedback and approvals for each asset version.

Asset Review

Asset Name

Reviewer Name

Review Date

Decision

Comments / Feedback