Digital Media Spec Sheet

📊 Digital Media Spec Sheet

Quick Reference Guide for Ad Specifications

12
Platforms
0
Total Placements
5
Categories
Dec 2024
Last Updated
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⭐ Media Partner/Tactic Placement Specs File Format Resources Actions
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Best Practices & Glossary

📋 Best Practices for Creative Optimization

  • File Size: Keep images under 150KB and videos under 100MB for optimal loading
  • Dimensions: Always provide exact dimensions - avoid stretching or distortion
  • Safe Zones: Keep text/logos within 10% margin from edges
  • Aspect Ratios: Maintain proper ratios to prevent cropping
  • Video Length: Shorter is better - aim for 15 seconds when possible
  • File Formats: MP4 (H.264) for video, JPG for photos, PNG for graphics with transparency
  • Audio: Always include captions - 85% of videos are watched without sound

📚 Glossary of Terms

FPS (Frames Per Second)
Number of frames displayed per second; higher = smoother video (standard: 24-30fps)
Bitrate
Data processed per second; higher = better quality but larger file size
Aspect Ratio
Width-to-height proportion (e.g., 16:9, 1:1, 9:16)
H.264
Video compression standard for high-quality, smaller file sizes
Resolution
Image dimensions in pixels (e.g., 1920x1080 = 1080p)
HTML5
Interactive ad format supporting animations and rich media

💡 Common File Size Limits

  • Static Images: 150KB - 5MB (platform dependent)
  • GIF Animations: 5MB - 8MB maximum
  • Video Files: 50MB - 1GB (CTV: 100-150MB recommended)
  • HTML5 Ads: 150KB - 200KB total package
  • Audio Files: 10MB - 50MB