Media Budget Calculator & Pacing Tool

💰 Media Budget Calculator

Calculate CPM, CPC, CPA, ROAS & Track Campaign Pacing

📊 CPM Calculator (Cost Per Mille)

What is CPM? Cost per 1,000 impressions. Used for brand awareness campaigns.
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🖱️ CPC Calculator (Cost Per Click)

What is CPC? Cost per click. Used for traffic and conversion campaigns.
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🎯 CPA Calculator (Cost Per Acquisition)

What is CPA? Cost per conversion/acquisition. Measures efficiency of conversion campaigns.
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🎥 CPV Calculator (Cost Per View)

What is CPV? Cost per video view. Used for video advertising campaigns.
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📅 Budget Pacing Tracker

Track Campaign Pacing: Monitor if you're on track to spend your full budget or if you need to adjust.
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💵 ROI Calculator (Return on Investment)

What is ROI? Percentage return on your investment. Shows profitability of campaigns.
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🎯 ROAS Calculator (Return on Ad Spend)

What is ROAS? Revenue generated for every dollar spent on ads. Target ROAS varies by industry (typically 2-4x).
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👥 Reach & Frequency Calculator

Plan your campaign: Calculate reach, frequency, and impressions needed to achieve your goals.
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🔮 What-If Scenario Planner

Model different scenarios: Compare multiple budget allocations and see which performs best.

Base Scenario

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Channel Allocation

Channel Budget % CPC ($) Est. Clicks Est. Conversions Est. Revenue
0 0 $0
0 0 $0
0 0 $0
0 0 $0