🎯 Google Ads Campaign Builder

Professional Paid Search Campaign Planning & Documentation Tool

Campaign Information

Campaign Name

Campaign Type

Campaign Goal

Start Date

End Date (Optional)

Campaign Status

Targeting

Location Targeting

Location Exclusions

Languages

Devices

Desktop

Mobile

Tablet

Bidding & Budget

Bidding Strategy

Target CPA (if applicable)

Target ROAS (if applicable)

Daily Budget ($)

Budget Type

Delivery Method

Ad Schedule

Schedule Type

Custom Schedule (if applicable)

Campaign-Level Negative Keywords

Campaign Negative Keywords

Tracking & Conversions

Conversion Actions

Tracking Template

Custom Parameters

Ad Group Management

Create and organize ad groups for your campaign. Each ad group should have a focused theme.

Ad Group Name	Campaign	Default Bid ($)	Status	Target CPA	Notes	Actions

Ad Group Summary

Total Ad Groups

Active

$0.00

Avg Default Bid

Keyword Research & Ideas Pool

Use this space to brainstorm, collect, and organize keyword ideas before adding them to your campaign.

Research Notes

Keyword Ideas Pool

Keyword	Match Type	Est. Search Volume	Est. CPC ($)	Competition	Priority	Category/Theme	Notes	Actions

Campaign Keywords

Add and manage keywords for your ad groups. Use proper match type notation.

Ad Group	Keyword	Match Type	Max CPC Bid ($)	Final URL	Status	Labels	Actions

Keywords Summary

Total Keywords

Broad Match

Phrase Match

Exact Match

Negative Keywords Management

Exclude irrelevant searches to improve campaign efficiency and reduce wasted spend.

Campaign-Level Negative Keywords

Negative Keyword	Match Type	Notes	Actions

Ad Group-Level Negative Keywords

Ad Group	Negative Keyword	Match Type	Notes	Actions

Common Negative Keywords Library

Click "Load Common Negatives" to add these to your campaign:

free, cheap, DIY, download, torrent, pirate, crack, hack, jobs, careers, salary, course, training, tutorial, how to, wikipedia, reddit, reviews, complaints, scam, lawsuit

Responsive Search Ads (RSAs)

Create up to 15 headlines and 4 descriptions. Google Ads will test combinations to find the best performers.

RSA #1

Ad Group

Final URL

Path 1 (Optional, 15 chars max)

0/15

Path 2 (Optional, 15 chars max)

0/15

Headlines (30 chars max each, up to 15 headlines)

0/30

Descriptions (90 chars max each, up to 4 descriptions)

0/90

Ad Strength

Not yet calculated

Sitelink Extensions

Add additional links to your ads. Each sitelink can have 25 chars for text and 35 chars for descriptions.

Sitelink Text (25 chars)	Description 1 (35 chars)	Description 2 (35 chars)	Final URL	Level	Actions
0/25	0/35	0/35

Callout Extensions

Add short snippets of text to highlight features or benefits (25 chars max each).

Callout Text (25 chars max)	Level	Actions
0/25

Example Callouts

Structured Snippet Extensions

Highlight specific aspects of your products or services using predefined headers.

Header	Values (comma separated, 3-10 values)	Level	Actions

Export for Google Ads Editor

Download your campaign data in formats compatible with Google Ads Editor and bulk upload.

Export Options

Export Summary

Campaigns

Ad Groups

Keywords

Ads

Extensions

How to Import to Google Ads Editor

Download the Google Ads Editor CSV file
Open Google Ads Editor
Go to Account → Import → From file
Select the downloaded CSV file
Review the import preview
Click Process to import
Review changes and click Post to upload to Google Ads

Quality Assurance Checklist

Use this checklist to ensure your campaign is ready for launch.

Campaign Setup

Campaign name follows naming convention

Budget and bidding strategy configured

Location targeting set correctly

Ad schedule configured (if needed)

Conversion tracking verified

Keywords & Targeting

All keywords assigned to appropriate ad groups

Match types properly formatted

Negative keywords added at campaign level

No duplicate keywords across ad groups

Keyword bids set appropriately

Ads Quality

All ad groups have at least 2 RSAs

Headlines are within character limits (30 chars)

Descriptions are within limits (90 chars)

Ad copy includes keywords from ad group

All Final URLs are correct and working

Display paths are relevant and appealing

Extensions

Sitelink extensions added (minimum 4)

Callout extensions added (minimum 4)

Structured snippets added

All extension URLs are correct

Tracking & Analytics

UTM parameters configured correctly

Conversion actions selected

Google Analytics linked

Auto-tagging enabled

Final Checks

No spelling or grammar errors

Brand terms excluded from competitor campaigns

Budget sufficient for expected traffic

Landing pages load correctly on all devices

Campaign reviewed by another team member

Client approval received

QA Progress

Completed

Total Checks

Progress

Performance Tracking Dashboard

Monitor your campaign performance post-launch. Update metrics regularly for best insights.

Campaign Performance Metrics

Date Range

Custom Start Date

Custom End Date

Key Performance Indicators

Total Spend

Impressions

Clicks

0.00%

CTR

$0.00

Avg CPC

Conversions

0.00%

Conv. Rate

$0.00

Cost/Conv.

Performance by Ad Group

Ad Group	Impressions	Clicks	CTR (%)	Avg CPC ($)	Cost ($)	Conversions	Conv. Rate (%)	CPA ($)
Connect your Google Ads account to view performance data

📊 Performance Tracking Coming Soon

This dashboard will support direct integration with Google Ads API for real-time performance tracking. For now, manually input your metrics or export reports from Google Ads.